Article Information
Original Research Article | Open Access | Peer Reviewed
Check for updates
Integrating Ethics into Marketing
Dr. Janemary Thirusanku
and Tan Hoi Yi
Abstract
Nowadays, society pays great attention to ethical marketing, which also has an impact on organisation. In recent years, especially Generation Z, has paid great concern to whether the brand applies ethics and sustainability to the product. For these reasons, organisations must focus on ethical marketing rather than profit. Due to the digital age, consumers can find information and more choices on relevant products and organisations on social media and search engines, which makes it necessary for marketers to be transparent and sustainable in their marketing of products or services. This research paper will examine the benefits of ethical marketing and the impacts of ethical issues on customer, organisation, and the environment. Theories, concepts, and models will be applied to the research to provide marketers with a better way to incorporate ethics. Additionally, Shein will be used as an example, and SWOT analysis will analyse the internal and external environment of the organisation. Last but not least, recommendations will be given based on Shein’s weaknesses.
and Tan Hoi Yi
Full Text: PDF |
DOI: https://doi.org/10.30845/jbep.v12p4
Article History:
Published: 29 August 2025
Reviewer(s):
Opted for Confidentiality
Address for Correspondence:
Dr. Janemary Thirusanku, Programme Leader for Language cum Senior Lecturer, Academic Department, Peninsula College, Shah Alam, Selangor, Malaysia.
[email protected]; [email protected]
[email protected]; [email protected]
Article Metrics (Citations):
For the most up-to-date citation information for this article, please refer to
Google Scholar.
Note: Citation statistics will only be available once the article is indexed in Google Scholar.
Today
Yesterday
This Month
Last Month
All Days
Online